Former WWE Producer Road Dogg on the State of WWE: 'There's No Mid-Card Entertainment' (2026)

In a recent interview, former WWE producer and wrestler Brian James, better known as Road Dogg, shared his insights into the current state of the WWE and its roster management. His comments offer a unique perspective on the wrestling industry and the art of storytelling in sports entertainment.

Wrestling's Storytelling Challenge

James highlights a critical issue in WWE's current approach: the lack of emphasis on mid-card entertainment. He believes that focusing solely on top-tier storylines and matches leaves a void in the overall show's appeal. WWE, in his opinion, needs to create a more diverse and engaging experience for its audience.

"You can't just have a top guy or girl's title story; you need the mid-card to provide variety and entertainment. That's what's missing, and it's a problem," James asserts. He goes on to explain that the mid-card should be a significant part of the show, not just a filler between main events.

Learning from OVW

James praises Ohio Valley Wrestling (OVW), a WWE developmental territory, for its approach to storytelling. OVW, under the guidance of former WWE star Al Snow, offers a variety of stories and styles, from comedy to serious wrestling matches. James believes WWE could benefit from adopting a similar philosophy.

"OVW has it right. They offer a mix of entertainment, from serious wrestling to light-hearted comedy. It keeps the audience engaged and interested. WWE could learn a lot from that approach," he suggests.

The Importance of Variety

James emphasizes the need for variety in wrestling shows. He argues that every match cannot be a high-octane, high-flying affair. The audience needs a break, and the show needs to cater to different tastes and preferences.

"If every match is a barn-burner with 40 dives and 60 flips, it becomes monotonous. You need to switch it up, offer something different. It's about creating a well-rounded show," he explains.

A Broader Perspective

James' comments reflect a broader trend in wrestling and sports entertainment. The industry is constantly evolving, and the challenge lies in creating fresh and engaging content while maintaining a balance between different styles and storylines. WWE, with its vast roster and global reach, has the opportunity to lead the way in innovative storytelling.

In my opinion, James' insights are a valuable reminder that wrestling, at its core, is a form of entertainment. It's about captivating an audience with diverse and well-crafted stories. WWE, with its rich history and talented roster, has the potential to create an even more captivating and inclusive experience for its fans.

Former WWE Producer Road Dogg on the State of WWE: 'There's No Mid-Card Entertainment' (2026)

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